Grow an Outdoor Audience to 100K

Who this is for

Creators past their first thousand followers who want this to be a job, and outdoor businesses building a brand channel.

What you will be able to do

• Position a channel narrowly enough to actually get found
• Build a content system you can hold for years
• Understand what each platform rewards and why
• Turn an audience into income through more than one channel
• Price and negotiate brand work without underselling
• Avoid the burnout that ends most creator careers

The curriculum

1. PositioningGetting uncomfortably specific and why it works
2. Platform selectionWhere your specific audience already is
3. The content systemIdeas, batching and a calendar that survives
4. HooksThe first second and the first line
5. Story structureMaking a trip into something people finish watching
6. Series thinkingWhy recurring formats compound
7. Reading the dataSaves, shares, retention and what to ignore
8. CommunityComments, DMs and turning viewers into a base
9. EmailWhy the list outlives every platform
10. Revenue mapBrand deals, products, affiliate, licensing and services
11. Digital productsWhat sells, what does not, and pricing
12. Brand partnershipsFinding, pitching and negotiating
13. Rate cards and contractsUsage, exclusivity and terms
14. Diversifying off platformOwning your audience
15. BurnoutPace, boundaries and the trap of daily posting
16. The next tierWhat changes past a hundred thousand